National shop in France will introd ce a foreign-owned shuffling through the retail market price and

Posted by on July 1, 2011

Chinese New Year ushered in a new round of low-cost promotional strategies then! Wal-Mart has announced 64 cities in the country started large-scale shopping malls 117 price promotions, and said this year will continue to launch low-cost promotions. The face of the retail giant chain move, Bohai Securities analyst Chen Hui believes that it will form a strong impact on the domestic small and medium sized supermarket, and even lead the industry reshuffle. The reporter was informed that recently, Tesco-owned stores in Guangzhou, the second low-key opening, Carrefour China plans to build four projects in Guangdong, Jusco waiting to seize the good sites, plans to invest in high-end supermarket format Sui foreign-owned retail brands to expand in China quietly accelerated pace, the dark smoke from. The reporter learned from internal sources, TESCO Tesco acquired 90 percent of Taiwan equity procedure has not yet clarified, and Jusco will be in March last year, five joint ventures in Shenzhen to Japan Jusco owned, still in the work of two groups. Analysts believe that foreign investment by price, sole and other methods attempt to reshuffle the domestic retail market if they can do so, will the Chinese retail market structure is variable. Incremental retail sales of foreign decent, one of the three largest retailer TESCO Group last year sales during the Christmas and New Year strong performance, as of January 10 of the past seven weeks, sales increased 11.6%, with sales growth in Asia 43%, especially South Korea, China and Malaysia market, the strongest growth. Beautiful numbers from TESCO expansion speed and sales strong. To South China, for example, since last year, TESCO Holy Land in Guangzhou Baiyun Plaza, Shenzhen City, Guangzhou, three West door to open a new wholly-owned stores. TESCO Southern Region Chief Operating Officer Tony said, all companies in the South China new stores, will take the form of wholly-owned, after the country will be wholly-owned large-scale expansion. At this point, TESCO number of stores in China from 52 in 2007 rose to 61, but this number is just about half of Wal-Mart or Carrefour, and among the top 45 before the new home is already owned by Tesco International supermarket. Clearly, Wal-Mart, Carrefour, compared, TESCO has already missed the best time, lots have been fighting for a good finish, rent will be more expensive, if they are not resorted to a new killer, only more difficult. Public Relations Manager, South TESCO Miss Ren told reporters, TESCO has recently purchased 360 million yuan in Xiamen with a land area of ??43,000 square meters, is the first foreign retail brands try to self-built shopping center in China. National shop in France before the introduction of the first commercial network layout first CEO Huang Huajun that the country is preparing to introduce a large shop in France, after the store formats might need to update the permit to import to ask the hearing system. According to the WTO agreement, foreign investment in China before 2004, the retail market, policies and regulations must be joint ventures. Until 2005, it began allowing foreign retailers in China-owned expansion. It is not difficult to understand why TESCO need to accelerate the pace of sole, or even build their own property. Prior to this, in 2004, TESCO by Ting Hsin International Group shares Tesco supermarket, curve into China. In 2006, TESCO will be increased to 90% of the shares of the joint venture, the official leading the development of Tesco, and in 2007 the shop changed its name to TESCO Tesco uniform. In fact, TESCO Tesco acquisition time to eat Yaba Kui. Suppliers operating in China, Mr. Wu insider familiar with TESCO, he told reporters, when the top new Tesco shares to change hands, secretly rigging the store manager, sales and financial statements will do nicely. All purchases using a unified model of TESCO, mode of operation is actually very rigid and are acting according to regulations. This style of marketing with the people of Taiwan is very flexible and in tune. Mr. Wu said, practical, the recently created a hubbub of TESCO Tesco supplier return storm, because the new Chief Operating Officer of TESCO Tesco equity mergers and acquisitions in order to fill the hole left by the performance, keep the official position, but unfortunately the supplier to get surgery. This is TESCO in China, the expansion is not the reason soon. On equity issues, TESCO South China public relations manager Miss Ren admitted to a reporter, until now, TESCO Tesco stake acquisition procedures in Taiwan has not yet clarified. Foreign stores also infighting within the consulting firm McKinsey director Zhang Jie believes that the acquisition of local enterprises through the network, and then injected into the advanced management methods, is the rapid expansion of foreign retailers in China, a good way. But he also warned that worldwide retail consolidation is a difficult task, the difficulty is even higher in China. This turn-owned joint venture from TESCO struggle to find the plot, is evident. The Jusco expansion path in China, but also quite such a taste. Aeon early as last March, it announced the acquisition of five joint ventures in Shenzhen Jusco stores in the capital shares, to become the Japanese-owned enterprises. In fact, Shenzhen Jusco management or the people that call the original, Jusco stores in Shenzhen and Shunde owned stores are still in the work of two groups. Aeon Jusco stores a charge of Shunde Carole told reporters that Japanese companies attempt to AEON Group sole military expansion has long been China retail market, but set up joint venture in Guangdong JUSCO store sales too impressive, such as the Milky Way City stores, the Chinese joint venture business will never be resold shares. So Aeon had to turn to seize the relatively poor performance of the Shenzhen Jusco stores, bargain buy. In theory, the more equity will normally be staff, management, marketing, and bring costs. Dispersed ownership would involve a separate double investment. In fact, the courage of the enemy Shunde to a five stores in Shenzhen, the power disparity, so the result is the transfer of shares in Shenzhen Jusco opportunity to expand leadership, had only a candidate for the leadership, now about to become two. Jusco internal staff Carole told reporters that owned the rapid expansion, but makes the lack of talent, some companies have been prone to not enough qualified staff to be abruptly pulled up when the management and employees will have deductions lower wages, reduce costs . All these were to some extent reflects the lack of acclimatization Jusco. Way back when, before Wal-Mart, Jusco, Carrefour reached China, the Japanese Jusco had announced that, 10 years to open 100 stores. But now, JUSCO head office in China the number of less than 20, but plans for the 20% per store. The reporter Xiao Xin January 2009 global retail sales of dark, target, penney, macys, costco negative growth in comparable stores by the global financial crisis, international retailers in January 2009 sales dim. The retail giant in January comparable store sales growth rates of different degrees of negative. Target department stores, Penney, Macy , Costco January comparable store sales growth rates were -3.3%, -16.4%, -4.5%, -2%, according to ICSC statistics, the U.S. supermarket chain January comparable store sales fell 1.6 percentage points. Japan department store sales in January dropped 8-10 percent, by the financial crisis, consumers have tightened spending, clothing, jewelry sales dim, while business in discount sales of goods in the winter has not achieved the desired results. These factors led to including Mitsukoshi, Daimaru, Isetan department store in Japan, five major sales rose in January dropped 8-12%. Foreign retail brand strategy or are the two extremes right now, by the three largest economies, the United States, Europe and Japan, while the first time since World War II recession, in 2009 the global financial crisis will affect China most significant year. Retail experts said Wang Liang, financial crisis, the domestic foreign-funded retail brand strategy is likely to show two extreme trends. A class of business is back to save the headquarters, tried to reduce spending in China will inevitably turn off some of the incubation period is still in the market stores, such as Lotus and so on. Another corporate headquarters back to the conscious has no hope of rescue, but put more money and energy into China, less affected by the financial crisis the market. Clearly, foreign retail brand expansion strategy in China to take much more than the contraction strategy. For all to see, Wal-Mart, Carrefour, TESCO has not stopped the Chinese advance the pace of the city line, and South China president Beiduo La Carrefour also told reporters, Carrefour China has set four major projects in Guangdong, expansion strategy will not the economy deterioration and change. According to sources, Jusco, Guangzhou, Guangzhou, Jusco is also a secret location, seeking to build more diverse formats. Along this path, have mastered the pattern of foreign investment in China retail brands, along with the gradual understanding of the Chinese market, hundreds of times, the expansion speed, will the local retail brands kicked out. In this regard, Guangzhou Yang Jun, retail experts said the boat, the impact is inevitable. However, the capacity of the Chinese consumer market itself is great, not as foreign investors, and domestic retailers to survive. Accepted this view as well as Orient Securities analyst Yang Guo, he said, and strong cycle of the industry compared to retail is a major on their own strategy, management ability of the industry, we should have full confidence in their own best company adjust capacity to respond. This is not about foreign or domestic. To stimulate consumption, large supermarket turns staged low-cost marketing strategy, because of its purchasing volume can be obtained from the suppliers of goods at lower purchase price, zero profit even thousands of products to drive sales through the sales of other commodities to ensure that the overall profit However, small and medium sized supermarkets in the procurement price is not dominant, coupled with financial strength, types of goods, hardware and other aspects can not be compared with the retail giant, the industry as a fresh, price sensitivity is higher than other industries, small supermarkets face challenges of the retail giant low-cost marketing, follow-up do not have the conditions, do not follow up will lose customers, the industry reshuffle is inevitable.

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